U.S. consumers prefer print, survey says

Seventy three percent of U.S. consumers surveyed said they feel that reading a printed book or magazine is more enjoyable than reading them on an electronic device, according to Two Sides North America, an initiative of the graphic communications industry.

In June 2017, Two Sides commissioned a survey of 2,131 U.S. consumers to gain insight into how print and paper is viewed, trusted and preferred by consumers in today’s digital world.

While 73 percent of those surveyed said that reading a printed book or magazine is more enjoyable than reading them on an electronic device, 65 percent of the respondents felt the same about newspapers.

Other highlights of the survey:

* 66 percent think it’s important to “switch off” digital and enjoy printed books and magazines;

* 54 percent say they spend too much time on electronic devices and 53 percent are concerned that the overuse of their e-devices could be damaging to their health;

* 71 percent don’t pay attention to most online advertisements, and 63 percent read printed advertising mail at least once a week;

* 74 percent believe that reading news in a printed newspaper provides a deeper understanding of the story.

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